Leo Burnett Earns Title of 2nd Most Effective Network at 2022 Effies
Storied agency celebrates award-winning evening with 5 wins including the Gold Effie in the Social Good category for Change the Ref’s The Lost Class
For over 50 years, the Effie Awards has been a pre-eminent staple of recognition and a global symbol of achievement in advertising.
Representing one of the industry’s biggest nights, honoring the most effective marketing campaigns of the past year – with 5 wins and many shortlists, Leo Burnett Chicago was named the second Most Effective Agency Network of the year. The agency’s holding company, Publicis Groupe ranked third Most Effective Holding Company of the year.
Other big wins include the Gold Effie in the Social Good category for the viral, anti-gun campaign “The Lost Class” in collaboration with Change the Ref and Hungry Man Productions — additionally earning a Bronze Effie in the David vs. Goliath category.
Campbell’s “Dinner Insurance” won the Silver Effie in the category of Timely Opportunity. Kellogg’s “L’Eggometer” won the Bronze award in the category of Media Idea and Wingstop’s “Thighstop” in the category of Restaurants.
Change the Ref was also recognized as second “Most Effective Marketers” and second “Most Effective Brands” of the year.