Leo Burnett Proves Consumers “Can’t Stop Banking” with Bank of America in Latest Campaign
Leo Burnett partnered with GroupeConnect, a bespoke agency created by Publicis Groupe, to launch a fully integrated creative campaign.
As banking customers continue to shift towards digital channels during the pandemic, Bank of America is ready to meet that demand. People often perceive Bank of America as brick and mortar – a building filled with money and people in suits – but this campaign proves it’s the most digital bank of all.
The campaign launched with print and social, then digital streaming alongside broadcast, airing during major events like the European Tour, The Resident, and NCAA March Madness.
The hero spots – “Wedding,” which launched in January 2022, and “Ballpark,” which launched in time for baseball’s Opening Day in April – depict guests utilizing Bank of America’s mobile app for a variety of needs no matter the occasion. Renowned director Mark Molloy added a distinctively human touch that will stand out in the commoditized financial services industry.
“Can’t Stop Banking” is intended to meet consumers at just the right time, as Americans gather in person again while remaining as connected as ever to their mobile devices. The bank’s world-class digital tools help customers easily do more with their money.
After all, the influx in digital banking and consumer usage is stronger than ever. People spend five hours a day on their phones, and 50% of consumers now connect with their bank at least once a week through mobile apps. Bank of America continues to embrace the future of the banking ecosystem while keeping connection at the core.