Leo Burnett Upholds Anniversary Giving Tradition by increasing the Pencil Project Trust Fund to $150,000
The donations collected during this year’s 87th Anniversary will provide scholarships to college students on non-traditional pathways who are considering a career in the advertising industry.
On August 5, Leo Burnett Chicago celebrated its 87th anniversary with a carnival along Lake Michigan. The fun-filled celebration was an opportunity for employees to socialize, acknowledge the impact of their work, recognize those who have hit milestones and celebrate 87 years of success.
Leo Burnett’s culture has always been surrounded by kindness and this year was no different. Employees showed up to support their local communities, nonprofit partners and philanthropic programs.
For the past three years, Leo Burnett has raised money to support the Pencil Project Fund, which awards scholarships to college students. The Pencil Project Program offers mentorship, continuing education opportunities and financial support for students who are on non-traditional pathways and considering a career in the creative field.
For this year’s anniversary, employee donations were matched by the agency which increased the value of the Pencil Project Trust Fund to over $150,000. In conjunction with donations, employees were encouraged to play games at the carnival-themed event by achieving certain goals for additional agency contributions called “Pencil Project Plus-Ups”. These included $80 for riding the mechanical bull for 8 seconds, $50 for hitting a bullseye, and $20 for scoring 2,000 points on PacMan.
The scholarship money raised will be awarded by the end of December. We are proud to have celebrated Leo Burnett’s 87th year with such success.
To donate to the Pencil Project, visit https://cct.secure.force.com/pmtx/dn8n__SiteDonation?id=a3E0h000003TEqX