Miller Lite Scores with Mia Hamm

The new ad is part of Miller Lite’s recently revived “Tastes Great, Less Filling” platform, and taps into the competitive spirit taking over our screens this summer.

In the U.S., Miller Lite is getting into the competitive spirit with a brand-new ad for its “Great Taste, Less Filling” campaign, featuring Hamm, the American soccer superstar who joined Miller Lite’s cast of All Stars this year.

“We’re thrilled to highlight our partnership with Mia this summer,” says Ashley Austin, associate marketing manager for Miller Lite. “She embodies what it means to be an All Star and has two gold medals to prove it.”

The brand created a new video with Hamm that will air on TV and online throughout the next two weeks. In the ad, a runner delivers a special package to Hamm – a Miller Lite all the way from France.

Miller Lite also created retail tools with Hamm that will be leveraged at retail to amplify the brand’s Americana packaging and displays.

“When we feature an American hero like Mia side by side with our iconic Americana packaging, it highlights her trailblazing career and how sports and Miller Lite bring us together,” says Austin.