QDOBA Appoints Leo Burnett as New Creative Agency of Record

QDOBA and Leo Burnett partner to fuel rapid expansion of fast casual restaurant brand.

QDOBA, America’s #2 restaurant brand in the Mexican fast-casual category, has selected Leo Burnett as its new creative AOR, leading all creative and production for the brand. This partnership marks a new stage of growth for QDOBA as it prepares for rapid expansion and substantial growth over the next five years.

“When we look at a brand like QDOBA, we can’t help but be invigorated by the possibilities. It’s a brand we can relate to and one that resonates with our own experiences,” says Britt Nolan, Co-President and Chief Creative Officer of Leo Burnett. “We’re genuinely excited to play a part in its evolution.”

The win builds on the agency’s continued new business momentum over the last two years, winning over 20 assignments, and being named AOR for leading brands including Maker’s Mark and Tillamook.

As part of Modern Restaurant Concepts, QDOBA has over 750 locations across the United States, Canada, and Puerto Rico, with plans to double in size over the next seven years.

“I’ve long regarded Leo Burnett as the best in the business. They have an exceptional reputation for propelling growth of nationally renowned brands and doing so in a way that genuinely connects with America,” said John Cywinski, CEO of Modern Restaurant Concepts, and parent company to QDOBA.

This partnership marks a pivotal moment in QDOBA’s history as it aims to increase awareness and reach with the new national campaign, which is set to launch in early 2025.