Sandals® Resorts Announces the Selection of Leo Burnett as Creative Agency of Record

Fueled by a shared family-driven entrepreneurial spirit, Sandals and Leo Burnett will work together to bring Sandals’ uniquely Caribbean brand vision to life.

Following a competitive review, Sandals Resorts has announced the selection of Leo Burnett Chicago as its new agency of record supporting the Sandals and Beaches brands. The agency will oversee creative strategy and execution across all platforms for the brands portfolio of Caribbean resorts, including adults-only Sandals Resorts and family-friendly Beaches Resorts. This partnership marks a bold new chapter in the iconic Caribbean brand’s history.

“As companies with similar values, the chemistry between Leo Burnett and Sandals Resorts was immediate. But the more you get to know the Sandals and Beaches brands, the more you fall in love with them,” said Britt Nolan, President and Chief Creative Officer of Leo Burnett. “There’s so much more to their story than people know. It’s a huge honor to steward such beloved brands and we’re super excited to help write their next chapter and show the world more.”

Unique Vacations Inc. (UVI) will manage Leo Burnett’s support of the brands under the direction of its Chief Marketing Officer, Tony Cortizas: “This journey fostered new connections, hours of brand immersion and reflection, and a wealth of ingenious ideas that align with the remarkable evolution of the Sandals and Beaches brands as leaders in the all-inclusive space. Leo Burnett understood the brands’ roots as much as our inspired and passionate strategy forward, effortlessly clicking with the essence of Sandals and Beaches with their human approach to creative expression. We are thrilled to collaborate and showcase the incredible experiences that have earned the brands one of the industry’s most loyal customer bases. With Leo Burnett, this cherished legacy is in great hands.”

“Entrusting the brands and their heritage is deeply personal to me,” said Adam Stewart, Executive Chairman of the Sandals Resorts companies. “The Sandals brands and Leo Burnett represent very similar narratives: both family-led, founder-driven brands fueled by innovation. This next chapter is brimming with excitement and opportunity as we bring forward the best of the Caribbean together.”