The Unsexy Middle Ground
May 9, 2018
Leo Burnett Chicago EVP, Head of Planning, Nic Chidiac discusses how agencies can find middle ground between hard data and human creativity – and why it works.
On Leveraging Voice Technology
February 28, 2018
Leo Burnett Chicago Strategy Director Chadi Saab discusses how the growing use of voice assistants continues to shape the marketing landscape
Altering the Shopper Experience With AR
January 30, 2018
How brands are delighting, surprising and serving consumers throughout the retail experience, writes Arc Senior Art Director Glenn Madigan
On Building a Successful Strategy
January 29, 2018
Leo Burnett Chicago Strategy Director Ariel Tishgart shares her approach to crafting a plan that inspires award-winning creative work
Why the Holiday Shopping Season Is Year-Round
November 3, 2017
Consumer behavior has shifted and the path to purchase is longer than you think, writes Digital Strategist Caitlyn Ford
How Retailers Can Level Up by Applying Gaming Innovations
October 12, 2017
VR and AR aren’t just for playing around. Here’s what retailers can learn from gamers, writes Arc Vice President, Strategy Director Fran Diamond