Mumbai, India



Drop the Turf


Mumbai is one of the most congested places in India, with dwindling playgrounds available for people to play soccer, cricket and other sports. As a result, playing in the streets is common—even when the game and people’s safety are compromised by traffic. But we saw a solution. Gatorade Turf Finder, a partnership between our Gatorade client and Google Maps, used both historical data and analyzed current hourly traffic patterns on every street in Mumbai to predict when and where public spaces were empty—and then we set up temporary turfs where people could safely play.

Leo Burnett Mumbai

36-A, Big Apple Building

Dr.Shirodkar Road

Parel Mumbai, Maharashtra 400012


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