Out of the cereal box and into the metaverse.

In a cereal aisle of beige flakes, Froot Loops has always had a superpower: its color. But how do you get Generation Alpha—yes, the generation after Gen Z—to fully experience that color? You meet them in the metaverse. On Roblox, in particular, where 50 million kids show up every week in search of colorful exploration. Fruit Loops World, a multilevel Roblox game, marks the brand’s first foray into the metaverse. Called “one of the best brand crossovers we’ve seen so far” by Pro Games Guides, the game has connected a new generation to Froot Loops on its way to becoming the No. 1 branded game on Roblox and fueling 48+ weeks of consistent sales velocity growth.