Kellogg’s Bear Naked
As nature intended.
Bear Naked Granola is blazing new trails by helping hikers and outdoor enthusiasts enjoy their snacks and the great outdoors the way nature intended: naked. While there’s no federal law prohibiting nude hiking, laws vary from place to place and can be confusing. So Bear Naked, in partnership with Outside magazine, has launched “Naked Trails,” a campaign that helps naked hikers navigate nature au naturale by creating America’s first (un)official nude-friendly trail system. The integrated campaign even includes a product innovation: the Bear Naked Belt, which gives you easy access to your Bear Naked Granola while doubling as a loin cloth.