A collab that's special for a reason.

“Special for a Reason,” our new brand platform for Special K, underscores that being
special isn’t merely a label for the brand—it’s a commitment to addressing the diverse
needs of its consumers. That led Special K to a collaboration with culinary powerhouse and
soon-to-be-mom Molly Baz, who becomes the first pregnant person ever to appear on a
cereal box. To quote Molly, “This is about all mothers: past, present and future. This box
celebrates all of us.”