Field Museum

Blood Appétit

We're all Bloodsuckers now.

Play

Field Museum

Blood Appétit

Chicago’s Field Museum, one of the largest natural history museums in the world, asked us to
promote the museum’s “Bloodsuckers: Legends to Leeches” exhibit, which explores how blood
is a life-sustaining source of nutrients for many animals. And, it turns out, for millions of human
beings too. So to build excitement, we teamed up with chefs from Chicago’s most famous
restaurants to craft dishes that all feature one special ingredient: blood. These chefs rose to the
challenge, turning their customers into bloodsuckers. After enjoying these dishes, diners
received a discounted ticket to the museum.

More Work